Niall, tell us about yourself.

I’m Niall, I am British I have been living in Bulgaria on and off for 15 years. I’ve got a background in marketing, consulting and start ups. I’m now the MD of BULTRA Tech, helping Bulgarian tech companies expand around the world. We support them as a partnership. I am a father of two daughters, a keen skier, cyclist and amateur musician.

Why do you do what you do?

I ended up doing this partly because I was doing a business-y degree and wanted to get into marketing and journalism. Things just evolved from there, I thought I was going to have a career in corporate marketing and ended up in a job in a management consultancy that led into a first job working with start-ups. I feel I have a passion for helping people who don’t have ‘all’ the advantages others might, to try and have success. Working with BULTRA fits that I feel and I am internationalised now, and Bulgaria and UK are the main ‘countries in my life’.

Outside of work, what are your hobbies and passions?

So I am a very proud father of two amazing teenage daughters. I try and spend as much time with them as I can, as much as they’ll have me. I love skiing in the winter, going to the beach in the summer, I love the mountains, I’m a pretty keen cyclist and I’m in a band (rock covers) – we’ve ‘rocked’ the British Embassy in Sofia a few times. I quite like the expat lifestyle of going out, and like to wine and dine, a good craft beer, and am pretty active running social events.

Who’s been the most significant person? Who have you looked up to?

A good question, the person that comes to mind is my first boss in Bulgaria. I consider him as my favourite boss ever – he was Australian and a really good guy, we became friends. He was very empowering and let me get on with things and just do what I had to do. He is the sort of CEO I would like to be. A good guy to work with and a good guy to know as a friend.

How would you sum up last year, 2020?

It started pretty well for me in all aspects of life, and through the spring and summer, obviously a lot of people were impacted by what was happening and it was shocking and a bit unbelievable of course. As the year went on, through the summer and autumn the year started to take a better shape. BULTRA has become a reality since the autumn and in parallel I’ve been busy running Peer Space events, alot of online events. It has improved over the year but has been somewhat mind boggling as I’ve personally been very physically isolated.

Looking forward to this year, what are your goals and achievements?

I expect BULTRA will reach into a number of countries and gather more resources, build up its profile and get some decent deals coming back through its partners. We plan to get other people involved, some part-time people in different places, referring agents, consultancies and specialists involved helping us. I feel confident and I think things will get better as the year goes on. I’m personally going to be creating some content and writing some more and work on raising my profile too, which should help BULTRA, though by nature I prefer to be ‘low profile’. I’m also helping source business for a boardroom advisor network in the UK, which I think is very complementary to the work of BULTRA.


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