Our story

BULTRA, the Bulgarian Tech Trading Company is born out of the idea that when faced with a big challenge, like internationally growing a technology business from the south east corner of Europe, it’s easier to work together, to join forces, to share risk.

So we started BULTRA , it’s an idea that’s been bubbling away for a couple of years in the mind of the BULTRA MD, Niall, a native Brit and long time resident of Sofia, and it all came to fruition through 2020.

So Stan, a native Bulgarian, and Lance, a native Brit, who both run tech businesses just like those described above, joined forces with Niall and launched the business in late 2020.

We work with a handful of small to medium sized technology product and services businesses based or with a presence in Bulgaria, helping them to build their visibility and grow internationally, through a blend of proactive growth support events, on the ground support in partner target markets, digital profile building, lead generation campaigns and content dissemination.

Reach out to us to learn more.

Our Team

Our international leadership team has extensive experience delivering commercial growth through 
integrating smart technology solutions and agile teams in early stage, scaling and corporate environments. 
 

Niall
Jones

Managing
Director

Long-time Sofia resident, British national, experienced innovator, commercial creative and business developer with multi-sector experience across multiple markets.

Stan
Boychev

Technical
Director

Sofia resident, Bulgarian national, heavy weight tech teams builder and senior leader with broad experience in some of Bulgaria’s fastest growing tech services businesses.

Lance
Nelson

Client Services
Director

Sofia resident, British national and serial entrepreneur with a banking background and a number of Bulgarian tech startups to his name, with a team in support.